Cultivera is excited to launch a revolutionary new raw-material marketplace for Washington Wholesalers with our partners at Mello: Cultivera Exchange.
Cultivera Exchange: A Raw Materials Market Built For Success
Revolutionizing B2B Cannabis Commerce
The legal wholesale cannabis industry in Washington tends to be highly fragmented, with inventory menus built in Excel sheets and notebook paper, frequently without photographs, and too-often outdated by the next day.
For Sellers, this fragmentation limits the presentation of their product, minimizes their potential audience, and reduces sales velocity and prices. When products aren’t discovered and sold quickly, they often sit in storage, degrading, lowering the value and often leading to a discounted final price.
For Buyers, this creates a lack of visibility in the market, with limited access to products that are actually available, leading to uncertainty and a limited willingness to pay a premium.
This often results in Buyers purchasing from the few same brands repeatedly, and rarely trying new things, because they have built a level of trust in the provider. Unfortunately, this hesitation limits their access to new product, and their ability to get the best price for quality products.
As a solution for both Buyers and Sellers, Cultivera and our partners at Mello are excited to launch the brand new Cultivera Exchange.
What is Cultivera Exchange?
Cultivera Exchange is a new commodity-based wholesale menu platform built to support Washington’s legal cannabis supply chain, with thoroughly vetted B2B product availability and 24/7 access, plus sales, fulfillment and distribution assistance.
This new B2B marketplace provides an easy-to-access space where Buyers and Sellers can go for their wholesale needs across Washington’s supply chain, with product details, high quality photographs, and transparency across the board.
Cultivera Exchange offers optimized wholesale listings through 24/7 live B2B menus, and managed sales processes, making it an ideal place for Producers and Processors to build cohesive, clear wholesale menus with photos, descriptions, and real-time inventory, synced directly from their Cultivera Pro system.
Cultivera Exchange Features
With a live, sortable marketplace of real-time inventory, vetted through the Cultivera traceability platform, Cultivera Exchange offers a unique custom shopping experience.
Since all products are synced and vetted through the Cultivera Pro platform, there’s no concern that items may not be available, or even real. This means purchasers can browse with the confidence that products are both real and available to buy.
Featuring 24-hour review periods for buyers, 7-day testing confirmation periods, and purpose-built rejection processes, Cultivera Exchange was built to maximize communication while minimizing headaches.
Plus, with sales assistance and fulfillment workflows fully managed by our Mello partners, making sales is easier than ever.
Combined, the features of Cultivera Exchange offer wholesale Sellers and Buyers a high-value sales portal to increase visibility, access, and revenue.
Who is Mello?
Mello is a team of experts that act as your sourcing agent within Cultivera Exchange.
Thanks to our Mello partners, Cultivera Exchange offers quality assurance and protections, plus coordinated logistics. Their team handles fulfillment, logistics, and sales support throughout the exchange platform and process.
With Mello process management, Cultivera Exchange even includes advanced buyer-seller matching, working to proactively find buyers or sellers that match product type preferences, based on input and historical buying/selling patterns.
When orders are finalized, the Mello team manages transportation from pick-ups to drop-offs, with transparent visibility through the Exchange platform.
Plus, with AR assistance, sellers receive support from the Mello team to collect outstanding payments from buyers whenever needed.
How is Cultivera Exchange Different?
Unlike Cultivera’s popular brand-centered menu portal, Cultivera Market, the Cultivera Exchange platform allows sellers to offer their inventory through a product-centric commodity marketplace, focusing on each bulk product individually rather than any particular brand.
This new product-centered interface allows purchasers to focus on shopping for raw materials, with detailed descriptions and quality ratings for every piece of inventory, partnered with direct brokerage and fulfillment services available from our Mello partners.
With Cultivera Exchange, licensed cannabis producers can more easily offer their bulk raw materials to other producers, processors, and distributors, for a straightforward B2B sales process that centers each individual product, its quality, and its value.
Cultivera Exchange features custom Selling and Buying dashboards, with real-time information about the market, listings and orders. Plus current logistics details like bids and offers, orders in progress, deliveries, and completed transactions.
Between Cultivera’s seed-to-sale experts and our partners at Mello, Cultivera Exchange offers a wealth of vast product and industry knowledge to assist your team’s success.
From distinguishing between product types and production needs, to buyer recommendations based on retail price expectations, and beyond.
The experienced teams behind Cultivera Exchange offer a unique, high-value product-sourcing resource, as opposed to just another piece of business technology.
Ready to begin your unique wholesale journey?
Cultivera Pro users in Washington can begin shopping or selling with ease.
Just click here to log in with your Pro account and start shopping, or building a Cultivera Exchange menu, any time.
If you’re not already using Cultivera Pro to manage cultivation, processing, or seed-to-sale traceability, click here to book a demo and get started.
