This month, we shine a spotlight on the tiny-but-mighty Washington Producer and Processor, Pot of Gold, now available on Cultivera Market, in an exclusive Q&A with owner Jon Rothenberg. Read on to learn about this small operation producing big results, and what keeps their team going, and growing strong.
Shining A Spotlight On "Pot Of Gold"
Pot Of Gold is a Tier 1 Producer / Processor in Washington with a small team, big dreams, and incredible attention to detail.
Now available for B2B purchasers in Washington’s Cultivera Marketplace, Pot of Gold specializes in jarred cannabis flower cultivated with careful attention to detail.
One of the “last standing” Tier-1 operations in Washington, the team at Pot Of Gold have risen to face the industry’s challenges with dedication, hard work, and focus.
"Tiny" But Mighty: Introducing Pot Of Gold
What makes Pot Of Gold unique? According to owner Jon Rothenberg, it’s the combination of their small size and their intense, dedicated focus on quality and care.
"We are a tiny six-person team who likes to punch above our weight class in quality. Our sole focus is on pristine jarred flower, which we aim to excel at every day."
With only six people on their team, the folks at Pot Of Gold work doubly hard to take on the competition. In the process, they make sure their love and respect for the cannabis plant comes through with every product!
"In a world of extraction and pre-roll product lines, we have nothing to hide behind in our little glass jars. We proudly leave every bit of ourselves in the garden and let the product quality show for itself."
And that extra attention shows.
Even a quick glance at their Instagram profile reveals a plethora of photos featuring vibrant plants with frosty, trichome-coated buds.
"Our small scale, care, and attention to detail all hold unique facets of Pot of Gold relative to our competitors. Every decision made by the entirety of our roster is yoked towards customer satisfaction. We put a lot of love into everything we do and it shows in our customer's delight."
As a result, rather than disappearing into the crowd their small scale allows them to stand out, focusing on dedication and a careful attention to detail.
"I believe being laser focused on High Times centerfold quality product has propelled us to be one of the last Tier 1 licensees left fighting in the game."
Weathering The Industry with Love, Dedication, & Cultivera Market
For small businesses especially, every little bit of time and effort matters. With such a small team, their largest challenges have often dealt most with getting their names and products out there.
In an industry that seems to be constantly growing and changing, building visibility and brand-recognition can be difficult.
"Our humble scale has presented challenges around market access and visibility."
To help deal with the market barriers their small size presents, the Pot of Gold team signed on with Cultivera Market, ready to grow even stronger.
Cultivera Market connects licensed cannabis sellers with both new and existing retail partners online, 24/7. As a result, it offers small operations like Pot of Gold a simpler way to network and sell, any time, from anywhere.
"A lot of our retail partners are on Cultivera browsing menus and we felt it was time to join the industry in the digitization of inventory distribution."
As a result, what they found with Cultivera Market was a “useful set of tools to boost our viability and get more Buyers’ eyeballs on our menu.”
With their B2B menu now available online day and night, 24/7, Pot of Gold has the potential for more sales connections and partnerships than ever before.
We've got a lot of optimism that Cultivera will help us build a strong business into the future!"
Now their menu in the Cultivera Marketplace features some of the frosty plant photos found on their social media profiles, as well as product jars for available sizes.
Above all, we love the creative, in-depth descriptions they include for each product strain.
Offering useful details like texture, appearance, scents, and potential effects, Pot of Gold’s strain descriptions manage to be both information and interesting.
Check out some of these examples:
“Sticky and technicolored – get lost in a sea of orange pistil hairs, purple bud, and golden heads. Her aroma is cheesy, skunky, almost meaty. We like to describe her as a party time indica that can be taken into any activity for a good time.” – Sundae Driver
“Sticky beyond belief, steeped in terpenes. Heavy notes of pine and citrus throughout cavernous flower.” – M.A.C.
“Funky aromatics reminiscent of Earl Grey tea and dense sticky trichomes are her first impression. Follows up with a borderline racey sativa high with plenty of pep. … remarkably well balanced and a joy to smoke anytime of day.” – Crumpets
The Strongest Little Ship In A Big Cannabis Industry
The team at Pot Of Gold came to Cultivera to boost visibility and networking possibilities. However, it’s the strong sense of pride and optimism coming through that may truly build their reputation.
Because despite the challenges of the industry, they consistently hold on to positivity and hope. But this team’s positivity is bolstered by not only a desire to grow strong, but a love for cannabis itself.
"We love weed. We get to work with it, talk about it, smoke it, and curate phenohunt processes. It's more than I could ever ask for in a vocation."
Their unique qualities and attention to detail doesn’t go unnoticed. Customer feedback has been incredibly positive across audiences and platforms. Those responses more than anything drive the team to continue growing strong.
This combination of fan enthusiasm and positive feedback means that even when the team feels “like a small ship on a big sea, … at least we have some world-class flower to buoy us!”
"There's so much love that gets served back to us through socials and budtender feedback that I could never run out of motivation to keep on the craft."
Learn more about Pot of Gold by following them online on Instagram @potofgold502.
Retail purchasers can browse Pot of Gold’s live menu any time, day or night, on Cultivera Market.
Catch Up On Cultivera Brand Spotlights
Learn more about some of the incredible B2B brands available on Cultivera Market in previous Spotlight articles below.
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